New Daisy Events

The organization of business forums and conferences is one of the key areas of event traffic of any company. After all, it is a great opportunity to tell about the achievements, together with assess the present and determine the future. It does not matter how many times speakers will inform, convince or entertain the audience. It is important what the participant will remember in the end and how quickly the goals voiced will be achieved. Fortunately, we know what it takes. And we are happy to share the secret of organizing a reference in every sense of the business event.

The organization of business forums and conferences is one of the key areas of event traffic of any company. After all, it’s a great opportunity to talk about what has been achieved, to assess the present together and determine the future. And it does not matter how many times speakers will inform, persuade or entertain the audience. It is important what the participant will remember in the end and how quickly the goals voiced will be achieved. Fortunately, we know what it takes. And we are happy to share the secret of organizing a reference in every sense of the business event.

Start with the design

The corporate identity of the conference not only allows you to visually distinguish the event among hundreds of others. A competent identity helps you easily read names from the badges, numbers from the presentation, a place for networking from the navigation.

This way, without saying a word, everyone already likes you. Therefore:

• Design the conference logo and ki-visual. Ideally, one image, one main slogan, one detailing sub slogan
• When branding materials and areas, follow the rule: “I saw, I understood.
• adapt the design to social networks. The guest should want to read the content from the moment of engagement.
• create dynamic screensavers. This will hold attention to the scene, adding status to each guest: “conference content = content created for me”
• Pay attention to the visualization of a welcome or farewell gift. Properly branded merch instead becomes a “memory point”, natively bringing the guest back to the event where everything was “clear and in style”

Meet quickly and beautifully

“It’s important to us that employees meet partners themselves because they know everyone!” Do whatever you want, but talk the client out of this approach. Otherwise, at the reception, you will hear an endless stream of compliments, see a friendly hug and witness the full business negotiations. The result is huge lines, total tardiness, and complete failure of timing. And now guess who’s going to be on edge?

Here’s how to get the emotion of joy from the first step:

• The registration area should be prominent, ensuring that the entire flow of attendees is passable. So put not “as many in stock” but as many as you need
• a registration system – only electronic. QR, barcode, or phone number.
• Competent hostesses near the reception (both girls and guys) are not needed for nice smiles. They are “navigators” who have learned by heart the admission and the location, in the blink of an eye, solving check-in, luggage or clothing issues
• The online conferences should be full-fledged. Therefore, no static captions and sound “mufflers” during the breaks – only dynamics, only direct inclusion
• Points of emotional attraction. Leaving guests without attention is the worst decision. Photo-zones, activities, or networking are only a small part of the opportunities that increase emotional attachment to the event. So don’t hold back yourself or your guests – fill the space with interaction and be emotional!

Keep the attention with the presentation and the content

Organizing and conducting seminars, forums, and conferences always involve immersing participants in content. Without it, there is only one point. Three to be exact – coffee break, lunch, and dinner. And this is probably the most responsible part for both the agency and the client. After all, everything that is said should be memorized, voiced – to be heard, planned – to come true. How to keep the attention of the audience for a long day? Several days? How to include the annual report in a 30-minute speech? And most importantly, why should they believe you?