What does the event industry in 2021?

 What does the event industry in 2021?

The year 2020 has become a real test for many businesses. The event industry is no exception. For some this year was fatal and had to close their business or retrain, and for some – it is new opportunities and new tools for events. And now for more details:

Quarantine, lockdown, restrictions on cultural events and a lack of understanding of what the near future holds for business have led to a technological revolution in the event industry. Because of the restrictions on offline events, the event market very quickly shifted to online events. And those who had time and were able to go online – took their niche in the new format of events.

Unfortunately for many event agencies and rental companies – 2020 was not just difficult, but fatal for business and many companies have closed, firing their staff and selling equipment (for someone – still a new opportunity in the field of events and many agencies have moved online, and for companies on video production and rental equipment – new opportunities and revenue sources opened, even in the period of quarantine.

Of course online events – can not compare with offline events, and on a budget, and the number of activities. But it’s a good new experience, which will be useful in the future event sphere, even when fully restored offline events, online will remain with us forever. And online broadcast organization is today, one of the most popular requests among event agencies.

For many businesses, the organization of conferences and business events in online format – a new opportunity to organize a large-scale events, not gathering all the participants in one place, which entails additional costs, and hold in an online format, which not only saves money, but also allows you to reach a large audience.

Of course, another big problem for event agencies during the quarantine period is the lack of working capital, because of the loss of income during the quarantine period, which also entails some consequences and limits the ability to work with clients on a postpaid basis. We hope that many companies will reconsider the terms of payment and give the opportunity to organize events in this difficult period.

When can we expect a return to offline? In our opinion and the opinion of other experts – the restrictions on cultural events will be until the spring of 2021, and with the advent of summer – offline events should return.

But many, customer companies, also suffered financially during the quarantine period and will not be willing to spend much on events. And the most relevant will be the format of summer team building events for team building, but with limited budgets. So organizers will have to find solutions to the organization of team building was justified in the eyes of the client.

So that event sector will not be the same, there will be online events and hybrid events, of course gi and offline events will return. And we wish everyone a full-fledged return to the event field and a lot of good events!